The College of Education supports the wider University of Iowa's visual identity and strategic branding goals. Consistency of logos (lockups), color palettes, and fonts helps build recognition of the University of Iowa and the college as a cohesive entity.
An overview of the brand guidelines is provided below. For more in-depth information on the University of Iowa's visual identity, please visit brand.uiowa.edu.
College of Education Primary Logo
| Logo to be used on white, yellow, and light gray backgrounds: | Logo to be used on black, and dark gray backgrounds: |
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| Download for PRINT (.eps) | Download for PRINT (.eps) |
| Download for DIGITAL/WEB (.png) | Download for DIGITAL/WEB (.png) |
College of Education Secondary Logo
The secondary logo can be used only if the University of Iowa logo appears elsewhere on the material (brochure, shirt, mug, etc.) but can in some instances be used alone where space prohibits use of both (ie. pencil, pen).
| For light backgrounds: | For dark backgrounds: |
Hawkeye Teachers Graphic
Please consult strategic communications before using the Hawkeye Teachers graphic.
Departmental and Center Logos
| For light backgrounds: | For dark backgrounds: |
New guidelines do not permit use of acronyms in a logo. However, you can use a separate text treatment if space allows. Please contact strategic communications for more information about departmental, program, and center logos.
Color Palette
The primary gold for the University of Iowa is the spot color PMS 116 C.
PMS 116 C
CMYK: 0 14 100 0
HEX: #FFCD00
RGB: 255 205 0
Powerpoint Templates
For presentations: College Powerpoint Template (widescreen,16:9)
For posters: College Powerpoint Template (4:3)
Stationery
To order letterhead, business cards, envelopes, and electronic letterhead visit the UI Printing and Mailing Services StoreFront.
For stationery price lists, click here.
Promotional Products (Swag)
Please use logos provided above for promotional items. University guidelines for promotional products can be found here. Please contact strategic communications with questions about logo usage and design.
Suppliers who manufacture and/or sell items imprinted with elements of the University of Iowa visual identity are required to be licensed by the university. Merchandise and apparel must be purchased through an approved, currently licensed UI vendor. The University of Iowa Trademark Licensing Program manages this list of vendors (licensees) who have a contractual relationship with the University to produce specific products.