The College of Education supports the wider University of Iowa's visual identity and strategic branding goals. Consistency of logos (lockups), color palettes, and fonts helps build recognition of the University of Iowa and the college as a cohesive entity. 

An overview of the new brand guidelines is provided below. For more in-depth information on the University of Iowa's visual identity, please visit or email strategic communications with any questions. 

All areas of our college need to work with our UI College of Education’s Office of Strategic Communication before any items are ordered with the new branding, to ensure that you are working with an approved logo. Art Director Mei-Ling Shaw will work with you to ensure that you are meeting the new UI and College of Education branding guidelines. All collegiate branding uses need to show the connection to the Collection of Education and the University of Iowa.


For light backgrounds: For dark backgrounds:
Iowa Education

Download for PRINT (.eps)

Download for DIGITAL/WEB (.png)

Iowa Education

Download for PRINT (.eps)

Download for DIGITAL/WEB (.png)


Hawkeye Teachers Graphic

Hawkeye Teachers
Please consult strategic communications before using the Hawkeye Teachers graphic.

Department and Center Logos

New guidelines do not permit use of acronyms in a logo. However, you can use a separate text treatment if space allows. Please contact strategic communications for more information about departmental, program, and center logos.

Color Palette

The primary gold for the University of Iowa is the spot color PMS 116 C.

Official yellow
PMS 116 C
CMYK: 0  14  100  0
RGB: 255  205  0

Powerpoint Templates

Will be posted as soon as they are updated.


To order letterhead, business cards, envelopes, and electronic letterhead visit the UI Printing and Mailing Services StoreFront.

For stationery price lists, click here.

Promotional Products (Swag)

Please contact strategic communications with questions about logo usage and design.

Suppliers who manufacture and/or
 sell items imprinted with elements of the University of Iowa visual identity are required 
to be licensed by the university. Merchandise and apparel must be purchased through an approved, currently licensed UI vendor. The University of Iowa Trademark Licensing Program manages this list of vendors (licensees) who have a contractual relationship with the University to produce specific products.