Dean Dan Clay convened a University of Iowa College of Education Web Task Force in spring of 2020 to conduct a focused review of the overall University of Iowa College of Education website through a student recruitment/admissions lens. This will help a core working group with assessment, benchmarking, building a sitemap/wireframe, and designing iterations – that will ultimately lead to a new website.

This new website will benefit the college is several ways by creating:

  • A more contemporary design that better positions the college with our peer institutions
  • A more compelling experience for site users, especially prospective students 
  • An accessible, better-branded and more consistent navigation experience for all users, dovetailing with the UI’s launch of its new brand 
  • Increased brand awareness and engagement through improved search engine visibility 
  • A design that is more easily updated to allow for continuous improvements

To conduct a focused review/examination of the overall University of Iowa College of Education website through a student recruitment/admissions lens. This will help a core working group with assessment, benchmarking, building a sitemap/wireframe, and designing iterations – that will ultimately lead to a new website.

To advise on an overall redesign/top-level navigation that will happen in conjunction with a migration of the entire web site to Drupal 8, with a special focus on prospective students as the primary audience, especially for the Teacher Education Program and our top-ranked graduate programs.

To make recommendations on creating a system of sustainability, that allows for a limited number of trained users to contribute fresh content at the departmental and center levels.

To make recommendations on any other changes that will help with implementing best practices and inspire ease of adhering to university-wide branding and messaging – to help promote the University of Iowa as a destination university and help us achieve our strategic goals in an increasingly competitive and rapidly changing higher education environment.

To improve the site quality and visitor experience that will help strengthen our digital brand by delivering improved web experiences for all our audiences, especially prospective students. This digital brand will align and dovetail with the UI’s new brand strategy that is soft launching in May of 2020.

To drive more traffic to our website and inspire more engagement.

To create a website that is sustainable over time and that will allow key, well-trained individuals – working with the College of Education Office of Strategic Communication and Web Editor – to ensure fresh, accurate content.

This newly-redesigned website will be live, with full migration of content happening prior to November 2021, when the Drupal 7 Content Management System sunsets.

To create a system that allows the college to easily capture meaningful metrics to drive continuous improvement and to measure the impact of our strategic goals.

To use those metrics to better understand visitor behavior and to drive more conversions – whether applications for academic programs, Professional Development (PD), tours, attending our events, donations, or other forms of engagement.

  • Lois Gray, Task Force Lead and Director of the UI College of Education Office of Strategic Communications
  • Amanda Haertling Thein, UI College of Education Associate Dean for Academic Affairs and Graduate Programs
  • Mark McDermott, Clinical Professor in science education, Associate Departmental Officer (DEO) in support of teacher education and clinical/instructional faculty in the Department of Teaching and Learning, and UI STEM Coordinator
  • Michael O’Neill, UI Director of Web Strategy, central UI Office of Strategic Communication
  • Scott Fiddelke, UI Admissions, Director of Communication and Marketing
  • Mei-Ling Shaw, Art Director, UI College of Education Office of Strategic Communications
  • Jean Finley, UI College of Education Web Editor
  • Sara Nelson, Social Media Coordinator/Education Writer, UI College of Education
  • Brian Douglas, Assistant Director of Finance, Operations, and Technology, the Belin-Blank Center in the UI College of Education
  • Jodi Linley, Assistant Professor and Program Coordinator of the Higher Education and Student Affairs (HESA) Program
  • Jeremy Penn, UI College of Education Assessment Coordinator
  • Stacy Ervin, Record Analyst in the Office of Student Services, College of Education
  • Elianna Novitch, College of Education Office of Strategic Communications intern, spring and summer 2020